Strategy vs. Luck
Thirty-five hours of video are uploaded to YouTube every minute, and only a handful go viral; most of the time it’s sheer luck.  However, there are strategies that you can employ to maximize the success of your uploads; and every upload helps you increase your fan base, making it easier for your next upload to hit big.

Syllabus Outline

This is a crash course on how to make and distribute your own content using Youtube and social media: why to do it, how to do it, and how to capitalize on your success. 

  • The Game Has Changed
  • Strategy vs. Luck
  • Define Your Project
  • Production
  • Distribution 
  • Marketing
  • Monetizing
  • Powerplay
  • Branding